We’re coming up on National Breast Cancer Awareness Month (October) and this is a month that should not be neglected on any woman’s calendar. Last year there were 269,730 women who were diagnosed with breast cancer. The American Cancer Society offered a sobering estimate that there would be about 275,000 cases of it diagnosed this year. How Can We Not Exercise Our Awareness? The pink ribbon campaign is extremely successful in penetrating the American consciousness. You see the pink labels, you see the pink ribbons and you have to be careful that the saturation point hasn’t been exceeded. It’s like … Continue reading →